Training Program
Logistics Academy | LIFELONG LEARNING CENTER
Seminar: Sales Techniques
Who is this for?
- Owners of small and medium-sized enterprises (SMEs).
- Marketing, sales, or communications executives.
- Freelancers
- Startups and new entrepreneur
How long does the training last and how is it delivered?
The seminar has a total duration of 10 hours (2 days x 5 hours) and can be conducted either in-person or remotely.
Seminar Plan
Day 1 (5 hours)
1. Introduction to the Psychology of Sales (45 minutes)
- What motivates the client
- First impression meaning
- Client approach
- Needs & desires
- Presentation of product
- Body language & active position
- Handling objections
- Test Close - Direct Close - Alternative Close
- What should we avoid
- Couples role play
- Seminars of clients
- Feedback
- After-sales
- CRM Tools
- Objection handling strategies
- Staying calm and professional
- Negotiation & value
- Big deals – sales cycle
- CRM, E-mail templates and scripts
- KPIs Attendance
- Sales scenario creation
- Presentation and evaluation
Required Documentation
- Application Form
- Photocopy of ID card or passport (for non-EU citizens, also residence or work permit)
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