{"id":21165,"date":"2025-07-08T14:29:47","date_gmt":"2025-07-08T11:29:47","guid":{"rendered":"https:\/\/logisticsacademy.edu.gr\/?p=21165"},"modified":"2025-07-14T14:56:48","modified_gmt":"2025-07-14T11:56:48","slug":"seminario-social-media-kai-epixeirisi","status":"publish","type":"post","link":"https:\/\/logisticsacademy.edu.gr\/en\/seminario-social-media-kai-epixeirisi\/","title":{"rendered":"Seminar: Social Media and Business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21165\" class=\"elementor elementor-21165\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f9fcf e-con-full e-flex e-con e-parent\" data-id=\"62f9fcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bb14f68 e-con-full e-flex e-con e-child\" data-id=\"bb14f68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_range&quot;:&quot;page&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07319b elementor-widget elementor-widget-menu-anchor\" data-id=\"b07319b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top-of-the-page\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c500355 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"c500355\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc6bdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dcc6bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82cadd3 elementor-widget elementor-widget-heading\" data-id=\"82cadd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-116f0b7 e-con-full e-flex e-con e-child\" data-id=\"116f0b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4f09e0d e-flex e-con-boxed e-con e-child\" data-id=\"4f09e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f753a0 elementor-widget elementor-widget-heading\" data-id=\"5f753a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logistics Academy | LIFELONG LEARNING CENTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c1330 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97c1330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba748c elementor-widget elementor-widget-heading\" data-id=\"aba748c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seminar: Social Media and Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df4bca elementor-widget elementor-widget-text-editor\" data-id=\"6df4bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short description.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-329b29e e-flex e-con-boxed e-con e-child\" data-id=\"329b29e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-663d047 e-con-full e-flex e-con e-child\" data-id=\"663d047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e2130 elementor-widget elementor-widget-heading\" data-id=\"d2e2130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c0000 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"72c0000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506b2a6 elementor-widget elementor-widget-text-editor\" data-id=\"506b2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Owners of small and medium-sized enterprises (SMEs).<\/li><li>Marketing, sales, or communications executives.<\/li><li>Freelancers<\/li><li>Startups and new entrepreneur<\/li><li>People who want to learn how to promote products or services online<\/li><li>Unemployed people looking for new skills<\/li><li>Members of organizations or associations that want to be promoted through social media<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6c3cd elementor-widget elementor-widget-heading\" data-id=\"4a6c3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How long does the training last and how is it delivered?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cd0a4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"39cd0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65622a2 elementor-widget elementor-widget-text-editor\" data-id=\"65622a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The seminar has a total duration of 10 hours (2 days x 5 hours) and can be conducted either in-person or remotely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f2b6d elementor-widget elementor-widget-heading\" data-id=\"35f2b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seminar Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea40917 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea40917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bed67 elementor-widget elementor-widget-text-editor\" data-id=\"e3bed67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Day 1 (5 hours)<\/strong><\/p><p>1. Introduction to Social Media Marketing (30')<\/p><ul><li>What is it and how did it evolve?<\/li><li>Why it's important for businesses<\/li><li>Usage statistics \u2013 trends<\/li><\/ul><p>2. Platforms and features (1 hour)<\/p><ul><li>Facebook, Instagram, TikTok, LinkedIn, YouTube<\/li><li>Which one is suitable for each type of business?<\/li><li>Examples of successful accounts<\/li><\/ul><p>3. Social Media Strategy Development (1 hour)<\/p><ul><li>Goal setting (Brand Awareness, Engagement, Sales)<\/li><li>Target audience selection<\/li><li>Content creation (types &amp; formats)<\/li><li>Tone of voice<\/li><\/ul><p>4. Break (15')<\/p><p>5. Content Planning and tools (1 hour)<\/p><ul><li>Create a publication calendar<\/li><li>Canva, Meta Creator Studio, Buffer, Later<\/li><li>Visual identity &amp; consistency<\/li><\/ul><p>6. First Practical Exercise (1 hour 15')<\/p><ul><li>Analysis of an existing business<\/li><li>Strategy proposal for 1 platform<\/li><li>Presentation of ideas by group<\/li><\/ul><p><strong>Day 2 (5 hours)<br \/><\/strong><br \/>1. Introduction to Social Media Advertising (45')<\/p><ul><li>Organic vs Paid Display<\/li><li>Meta Ads, Instagram Boosts Overview<\/li><\/ul><p>2. Creating and Targeting Ads (1 hour)<\/p><ul><li>Campaign goals<\/li><li>Ad types<\/li><li>Custom Audiences &amp; Retargeting<\/li><\/ul><p>3. Break (15')<br \/>4. Performance Analysis (45')<\/p><ul><li>Statistics: reach, impressions, CTR, conversions<\/li><li>Tools: Meta Insights, Google Analytics<\/li><li>Data-driven strategy adaptation<\/li><\/ul><p>5. Case Studies &amp; Best Practices (1 hour)<\/p><ul><li>Small and large businesses<\/li><li>Successful campaigns &amp; what they achieved<\/li><\/ul><p>6. Practical Exercise (1 hour)<\/p><ul><li>Content creation &amp; mock ads<\/li><li>Short presentation by groups<\/li><li>Feedback from speaker<\/li><\/ul><p>7. Closing - Summary (15')<\/p><ul><li>Main points<\/li><li>Extra resources, tools, templates<\/li><li>Questions and evaluation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c26506 e-con-full e-flex e-con e-child\" data-id=\"3c26506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e57d9a7 elementor-widget elementor-widget-heading\" data-id=\"e57d9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Required Documentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ccd77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67ccd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caea869 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"caea869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Application Form<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Photocopy of ID card or passport (for non-EU citizens, also residence or work permit)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f6ee0 elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-child\" data-id=\"64f6ee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7616869 elementor-widget__width-initial elementor-fixed elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7616869\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-wobble-vertical\" href=\"#top-of-the-page\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40\" viewbox=\"0 -960 960 960\" width=\"40\"><path d=\"M353.615-403.104 480-529.488l126.385 126.384 35.999-34.999L480-600.486 317.616-438.103l35.999 34.999Zm126.452 303.103q-78.836 0-148.204-29.92-69.369-29.92-120.682-81.21-51.314-51.291-81.247-120.629-29.933-69.337-29.933-148.173t29.92-147.871q29.92-69.035 81.21-120.682 51.291-51.647 120.629-81.58 69.337-29.933 148.173-29.933t147.871 29.92q69.035 29.92 120.682 81.544 51.647 51.624 81.58 120.628 29.933 69.004 29.933 147.84t-29.92 148.204q-29.92 69.369-81.544 120.682-51.624 51.314-120.628 81.247-69.004 29.933-147.84 29.933ZM480-150.256q137.385 0 233.564-95.975 96.18-95.974 96.18-233.769 0-137.385-96.18-233.564-96.179-96.18-233.564-96.18-137.795 0-233.769 96.18Q150.256-617.385 150.256-480q0 137.795 95.975 233.769Q342.205-150.256 480-150.256ZM480-480Z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0395\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03a0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 Logistics Academy | \u039a\u0395\u039d\u03a4\u03a1\u039f \u0394\u0399\u0391 \u0392\u0399\u039f\u03a5 \u039c\u0391\u0398\u0397\u03a3\u0397\u03a3 \u03a3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03bf: Social Media \u03ba\u03b1\u03b9 \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03a3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae. \u03a0\u03bf\u03b9\u03bf\u03cd\u03c2 \u03b1\u03c6\u03bf\u03c1\u03ac; \u0399\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ce\u03bd [&hellip;]<\/p>","protected":false},"author":2,"featured_media":21166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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