Training Program
Logistics Academy | LIFELONG LEARNING CENTER
Seminar: Social Media and Business
Who is this for?
- Owners of small and medium-sized enterprises (SMEs).
- Marketing, sales, or communications executives.
- Freelancers
- Startups and new entrepreneur
- People who want to learn how to promote products or services online
- Unemployed people looking for new skills
- Influencers
- People who want to grow sales through Social Media
How long does the training last and how is it delivered?
The seminar has a total duration of 10 hours (2 days x 5 hours) and can be conducted either in-person or remotely.
Seminar Plan
Day 1 (5 hours)
1. Introduction to Social Media Marketing (30')
- What is it and how did it evolve?
- Why it's important for businesses
- Usage statistics – trends
- Facebook, Instagram, TikTok, LinkedIn, YouTube
- Which one is suitable for each type of business?
- Examples of successful accounts
- Goal setting (Brand Awareness, Engagement, Sales)
- Target audience selection
- Content creation (types & formats)
- Tone of voice
- Create a publication calendar
- Canva, Meta Creator Studio, Buffer, Later
- Visual identity & consistency
- Analysis of an existing business
- Strategy proposal for 1 platform
- Presentation of ideas by group
- Organic vs Paid Display
- Meta Ads, Instagram Boosts Overview
- Campaign goals
- Ad types
- Custom Audiences & Retargeting
- Statistics: reach, impressions, CTR, conversions
- Tools: Meta Insights, Google Analytics
- Data-driven strategy adaptation
- Small and large businesses
- Successful campaigns & what they achieved
- Content creation & mock ads
- Short presentation by groups
- Feedback from speaker
- Main points
- Extra resources, tools, templates
- Questions and evaluation
Required Documentation
- Application Form
- Photocopy of ID card or passport (for non-EU citizens, also residence or work permit)
EN 
EL 
DE 
AR